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A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

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The third edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through learning and mastering the techniques of this approach in clear language. Authors Joseph H. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt use their years of conducting and teaching research to communicate the fundamentals of PLS-SEM in straightforward language to explain the details of this method, with limited emphasis on equations and symbols. A running case study on corporate reputation follows the different steps in this technique so readers can better understand the research applications. Learning objectives, review and critical thinking questions, and key terms help readers cement their knowledge. This edition has been thoroughly updated, featuring the latest version of the popular software package SmartPLS 3. New topics have been added throughout the text, including a thoroughly revised and extended chapter on mediation, recent research on the foundations of PLS-SEM, detailed descriptions of research summarizing the advantages as well as limitations of PLS-SEM, and extended coverage of advanced concepts and methods, such as out-of-sample versus in-sample prediction metrics, higher-order constructs, multigroup analysis, necessary condition analysis, and endogeneity. 
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Normalpris
kr 621
Fragt: 39 kr
6 - 8 hverdage
20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser
The third edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through learning and mastering the techniques of this approach in clear language. Authors Joseph H. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt use their years of conducting and teaching research to communicate the fundamentals of PLS-SEM in straightforward language to explain the details of this method, with limited emphasis on equations and symbols. A running case study on corporate reputation follows the different steps in this technique so readers can better understand the research applications. Learning objectives, review and critical thinking questions, and key terms help readers cement their knowledge. This edition has been thoroughly updated, featuring the latest version of the popular software package SmartPLS 3. New topics have been added throughout the text, including a thoroughly revised and extended chapter on mediation, recent research on the foundations of PLS-SEM, detailed descriptions of research summarizing the advantages as well as limitations of PLS-SEM, and extended coverage of advanced concepts and methods, such as out-of-sample versus in-sample prediction metrics, higher-order constructs, multigroup analysis, necessary condition analysis, and endogeneity. 
Produktdetaljer
Sprog: Engelsk
Sider: 384
ISBN-13: 9781544396408
Indbinding: Paperback
Udgave:
ISBN-10: 1544396406
Udg. Dato: 26 aug 2021
Længde: 25mm
Bredde: 228mm
Højde: 152mm
Forlag: SAGE Publications Inc
Oplagsdato: 26 aug 2021
Forfatter(e) Joe Hair, G. Tomas M. Hult, Marko Sarstedt, Christian M. Ringle


Kategori Forskningsledelse og udviklingsledelse


ISBN-13 9781544396408


Sprog Engelsk


Indbinding Paperback


Sider 384


Udgave


Længde 25mm


Bredde 228mm


Højde 152mm


Udg. Dato 26 aug 2021


Oplagsdato 26 aug 2021


Forlag SAGE Publications Inc

Kategori sammenhænge