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Advertising and Public Relations Law

Af: Erik L. Collins, Carmen Maye, Roy L. Moore Engelsk Paperback

Advertising and Public Relations Law

Af: Erik L. Collins, Carmen Maye, Roy L. Moore Engelsk Paperback
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Addressing a critical need,　Advertising and Public Relations Law　explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today.　This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement.

Features of this edition include:

  • A new chapter on Internet-related laws affecting advertising and public relations speech.

  • History and background of major legal theories affecting professional communicators.

  • Extended excerpts from major court decisions.

  • Overviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others.

  • Appendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms.

The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.

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Addressing a critical need,　Advertising and Public Relations Law　explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today.　This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement.

Features of this edition include:

  • A new chapter on Internet-related laws affecting advertising and public relations speech.

  • History and background of major legal theories affecting professional communicators.

  • Extended excerpts from major court decisions.

  • Overviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others.

  • Appendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms.

The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 362
ISBN-13: 9781138484481
Indbinding: Paperback
Udgave: 3
ISBN-10: 1138484482
Kategori: Medievidenskab
Udg. Dato: 9 jul 2019
Længde: 23mm
Bredde: 179mm
Højde: 256mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 9 jul 2019
Forfatter(e): Erik L. Collins, Carmen Maye, Roy L. Moore
Forfatter(e) Erik L. Collins, Carmen Maye, Roy L. Moore

Kategori Medievidenskab

ISBN-13 9781138484481

Sprog Engelsk

Indbinding Paperback

Sider 362

Udgave 3

Længde 23mm

Bredde 179mm

Højde 256mm

Udg. Dato 9 jul 2019

Oplagsdato 9 jul 2019

Forlag Taylor & Francis Ltd

Kategori sammenhænge