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Applied Business Rhetoric

Af: Elizabeth C. Tomlinson Engelsk Hardback

Applied Business Rhetoric

Af: Elizabeth C. Tomlinson Engelsk Hardback
Tjek vores konkurrenters priser

In this book, Elizabeth C. Tomlinson offers a rich analysis of the ways that rhetorical principles inform the world of work. With in-depth, engaging examples from across business, Tomlinson draws on a broad range of rhetorical scholarship including both ancient and contemporary works, as well as on select materials from management and entrepreneurship. The author shows how principles such as audience, ethos, stasis, kairos, metaphor, topoi, and visual rhetoric inform the development and survival of businesses. With extensive examples from surveys and interviews with business owners, archival trade journal data, business plans, annual reports, corporate social media, pitch competitions, ESG reporting, case studies, and business websites, Applied Business Rhetoric demonstrates how arguments can be successfully constructed across multiple business genres, and illustrates the usefulness of applied rhetoric for both building and analyzing arguments. Scholars of rhetoric, professional writing, and business communication will find this book of particular interest.

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In this book, Elizabeth C. Tomlinson offers a rich analysis of the ways that rhetorical principles inform the world of work. With in-depth, engaging examples from across business, Tomlinson draws on a broad range of rhetorical scholarship including both ancient and contemporary works, as well as on select materials from management and entrepreneurship. The author shows how principles such as audience, ethos, stasis, kairos, metaphor, topoi, and visual rhetoric inform the development and survival of businesses. With extensive examples from surveys and interviews with business owners, archival trade journal data, business plans, annual reports, corporate social media, pitch competitions, ESG reporting, case studies, and business websites, Applied Business Rhetoric demonstrates how arguments can be successfully constructed across multiple business genres, and illustrates the usefulness of applied rhetoric for both building and analyzing arguments. Scholars of rhetoric, professional writing, and business communication will find this book of particular interest.

Produktdetaljer
Sprog: Engelsk
Sider: 242
ISBN-13: 9781666905472
Indbinding: Hardback
Udgave:
ISBN-10: 166690547X
Udg. Dato: 21 dec 2023
Længde: 23mm
Bredde: 237mm
Højde: 159mm
Forlag: Lexington Books
Oplagsdato: 21 dec 2023
Forfatter(e): Elizabeth C. Tomlinson
Forfatter(e) Elizabeth C. Tomlinson


Kategori Vejledning i skrivning og redigering


ISBN-13 9781666905472


Sprog Engelsk


Indbinding Hardback


Sider 242


Udgave


Længde 23mm


Bredde 237mm


Højde 159mm


Udg. Dato 21 dec 2023


Oplagsdato 21 dec 2023


Forlag Lexington Books

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