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Audience Engagement in the Performing Arts

- A Critical Analysis
Af: Ben Walmsley Engelsk Paperback

Audience Engagement in the Performing Arts

- A Critical Analysis
Af: Ben Walmsley Engelsk Paperback
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This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing, co-creation and digital engagement. It offers a critical review of the existing literature on audience research and engagement, and provides an overview of established and emerging methodologies deployed to undertake research with audiences. The book focusses on the performing arts, but draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research.

The book''s underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.


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This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing, co-creation and digital engagement. It offers a critical review of the existing literature on audience research and engagement, and provides an overview of established and emerging methodologies deployed to undertake research with audiences. The book focusses on the performing arts, but draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research.

The book''s underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.


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Produktdetaljer
Sprog: Engelsk
Sider: 248
ISBN-13: 9783030266554
Indbinding: Paperback
Udgave:
ISBN-10: 3030266559
Kategori: Kulturstudier
Udg. Dato: 23 sep 2020
Længde: 19mm
Bredde: 210mm
Højde: 150mm
Forlag: Springer Nature Switzerland AG
Oplagsdato: 23 sep 2020
Forfatter(e): Ben Walmsley
Forfatter(e) Ben Walmsley

Kategori Kulturstudier

ISBN-13 9783030266554

Sprog Engelsk

Indbinding Paperback

Sider 248

Udgave

Længde 19mm

Bredde 210mm

Højde 150mm

Udg. Dato 23 sep 2020

Oplagsdato 23 sep 2020

Forlag Springer Nature Switzerland AG

Kategori sammenhænge