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Authorship as Promotional Discourse in the Screen Industries
- Selling Genius
Engelsk
Bogcover for Authorship as Promotional Discourse in the Screen Industries af Leora Hadas, 9780367504045
Specifikationer
Sprog:
Engelsk
Sider:
196
ISBN-13:
9780367504045
Indbinding:
Paperback
ISBN-10:
0367504049
Kategori:
Udg. Dato:
1 aug 2022
Størrelse i cm:
15,5 x 23,4 x 2,5
Oplagsdato:
1 aug 2022
Forfatter(e):

Authorship as Promotional Discourse in the Screen Industries

- Selling Genius
Engelsk
Paperback 2022
Format:

Bog beskrivelse

This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games.

The research takes a unique approach studying ideas of authorship in promotion, diverging from extant approaches looking at the text, production, or reception. Conceptualizing authorship within the logic of media branding, the book studies the construction of ideas around creativity and the creative person in marketing and publicity content where media industries communicate with audiences. A cross-media approach allows the book to take a broad look and make comparisons across the increasingly integrated media industries.

The book will be of great relevance to academics in the fields of film, television, and media studies, including postgraduate students, conducting teaching and research around authorship, media industries, and media promotion.

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Specifikationer
Sprog:
Engelsk
Sider:
196
ISBN-13:
9780367504045
Indbinding:
Paperback
ISBN-10:
0367504049
Kategori:
Udg. Dato:
1 aug 2022
Størrelse i cm:
15,5 x 23,4 x 2,5
Oplagsdato:
1 aug 2022
Forfatter(e):
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