Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Basic and Advanced Focus Groups
Engelsk
Bogcover for Basic and Advanced Focus Groups af David L. Morgan, 9781506327112
Specifikationer
Sprog:
Engelsk
Sider:
216
ISBN-13:
9781506327112
Indbinding:
Paperback
ISBN-10:
1506327117
Udg. Dato:
13 sep 2018
Størrelse i cm:
23,1 x 18,9 x 1,2
Oplagsdato:
13 sep 2018
Forfatter(e):
Paperback 2018
Format:

Bog beskrivelse
Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.
... Vis mere

Hos Booktok
619 kr
Læg i kurv nu
Sikker betaling
6 - 8 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
216
ISBN-13:
9781506327112
Indbinding:
Paperback
ISBN-10:
1506327117
Udg. Dato:
13 sep 2018
Størrelse i cm:
23,1 x 18,9 x 1,2
Oplagsdato:
13 sep 2018
Forfatter(e):
Finder produkter...
Kategori sammenhænge