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Basic and Advanced Focus Groups
Engelsk Paperback
Basic and Advanced Focus Groups
Engelsk Paperback

621 kr
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Om denne bog
Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.
Product detaljer
Sprog:
Engelsk
Sider:
216
ISBN-13:
9781506327112
Indbinding:
Paperback
Udgave:
ISBN-10:
1506327117
Udg. Dato:
13 sep 2018
Længde:
12mm
Bredde:
189mm
Højde:
231mm
Forlag:
SAGE Publications Inc
Oplagsdato:
13 sep 2018
Forfatter(e):
Kategori sammenhænge