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Commercialising Celebrity Persona

- Intellectual Property Law and Practice
Af: Emma Perot Engelsk Paperback

Commercialising Celebrity Persona

- Intellectual Property Law and Practice
Af: Emma Perot Engelsk Paperback
Tjek vores konkurrenters priser

This book investigates the commercialisation of celebrity persona in the UK, New York, and California. Interviews with 68 practitioners across the advertising, merchandising, film, and video game industries provide insight on the differences in approaches across jurisdictions, as well as the similarities caused by non-legal factors. Furthermore, the book addresses the developments in technology, social media, and social norms that have made collaboration attractive to maintain favour with fans.

The book considers how the extension of passing off in the UK to include persona rights impacts the dispute resolution and transactional spheres involved in the commercialisation of persona. It compares the industry landscape to that of the US where the right of publicity has been recognised since 1953 and has gone as far as to protect ‘identity’. The book argues that nonlegal factors significantly impact the commercialisation of persona across the jurisdictions and interact with the law to encourage permission-based behaviours. However, there remains a divergence in the dispute resolution sphere.

Anyone who is interested in the multi-million dollar business of celebrities as assets will benefit from this book.

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This book investigates the commercialisation of celebrity persona in the UK, New York, and California. Interviews with 68 practitioners across the advertising, merchandising, film, and video game industries provide insight on the differences in approaches across jurisdictions, as well as the similarities caused by non-legal factors. Furthermore, the book addresses the developments in technology, social media, and social norms that have made collaboration attractive to maintain favour with fans.

The book considers how the extension of passing off in the UK to include persona rights impacts the dispute resolution and transactional spheres involved in the commercialisation of persona. It compares the industry landscape to that of the US where the right of publicity has been recognised since 1953 and has gone as far as to protect ‘identity’. The book argues that nonlegal factors significantly impact the commercialisation of persona across the jurisdictions and interact with the law to encourage permission-based behaviours. However, there remains a divergence in the dispute resolution sphere.

Anyone who is interested in the multi-million dollar business of celebrities as assets will benefit from this book.

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Produktdetaljer
Sprog: Engelsk
Sider: 248
ISBN-13: 9781509966134
Indbinding: Paperback
Udgave:
ISBN-10: 1509966137
Kategori: Kontraktret
Udg. Dato: 20 mar 2025
Længde: 16mm
Bredde: 152mm
Højde: 232mm
Forlag: Bloomsbury Publishing PLC
Oplagsdato: 20 mar 2025
Forfatter(e): Emma Perot
Forfatter(e) Emma Perot

Kategori Kontraktret

ISBN-13 9781509966134

Sprog Engelsk

Indbinding Paperback

Sider 248

Udgave

Længde 16mm

Bredde 152mm

Højde 232mm

Udg. Dato 20 mar 2025

Oplagsdato 20 mar 2025

Forlag Bloomsbury Publishing PLC

Kategori sammenhænge