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  2. Sociologi
  3. Social forskning og statistik

Consumption Patterns Of The Middle Class In Contemporary China

Af: Di Zhu Engelsk Hardback

Consumption Patterns Of The Middle Class In Contemporary China

Af: Di Zhu Engelsk Hardback
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This book, set against the background of accounts of globalisation, aims to figure out the consumer orientation of the middle class in contemporary China, in particular how the new elements in consumer orientation operate in the Chinese context. It focuses on the contemporary middle class. Data used in the book are taken from national representative surveys conducted in the recent decade and also from 30 interviews with middle class people in Beijing. The book focuses on the consumption patterns from everyday consumption, taste and material culture. It highlights consumers' self-referential orientations: the pursuit of pleasure, tempered by considerations regarding comfort, is a significant form of aesthetic justification. Living within one's means i.e. keeping a balance between expenditure and income is the main moral justification. Consumers' orientations draw on a new set of elements, conceptualised in this research as "the orientation toward personal pleasure and comfort". This orientation is shaped by social conventions, traditional values and the metropolitan context. The findings challenge the stereotype of the Chinese "new rich" and the one-dimensional pictures of tendencies towards either conspicuous display or frugality.

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This book, set against the background of accounts of globalisation, aims to figure out the consumer orientation of the middle class in contemporary China, in particular how the new elements in consumer orientation operate in the Chinese context. It focuses on the contemporary middle class. Data used in the book are taken from national representative surveys conducted in the recent decade and also from 30 interviews with middle class people in Beijing. The book focuses on the consumption patterns from everyday consumption, taste and material culture. It highlights consumers' self-referential orientations: the pursuit of pleasure, tempered by considerations regarding comfort, is a significant form of aesthetic justification. Living within one's means i.e. keeping a balance between expenditure and income is the main moral justification. Consumers' orientations draw on a new set of elements, conceptualised in this research as "the orientation toward personal pleasure and comfort". This orientation is shaped by social conventions, traditional values and the metropolitan context. The findings challenge the stereotype of the Chinese "new rich" and the one-dimensional pictures of tendencies towards either conspicuous display or frugality.

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Produktdetaljer
Sprog: Engelsk
Sider: 308
ISBN-13: 9789813230323
Indbinding: Hardback
Udgave:
ISBN-10: 9813230320
Kategori: Social forskning og statistik
Udg. Dato: 3 maj 2018
Længde: 23mm
Bredde: 236mm
Højde: 159mm
Forlag: World Scientific Publishing Co Pte Ltd
Oplagsdato: 3 maj 2018
Forfatter(e): Di Zhu
Forfatter(e) Di Zhu

Kategori Social forskning og statistik

ISBN-13 9789813230323

Sprog Engelsk

Indbinding Hardback

Sider 308

Udgave

Længde 23mm

Bredde 236mm

Højde 159mm

Udg. Dato 3 maj 2018

Oplagsdato 3 maj 2018

Forlag World Scientific Publishing Co Pte Ltd

Kategori sammenhænge