Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Corporate Brand Design
- Developing and Managing Brand Identity
Engelsk
Bogcover for Corporate Brand Design af Pantea Foroudi, Mohammad Mahdi Foroudi, 9780367515027
Specifikationer
Sprog:
Engelsk
Sider:
270
ISBN-13:
9780367515027
Indbinding:
Paperback
ISBN-10:
0367515024
Udg. Dato:
30 sep 2021
Størrelse i cm:
17,5 x 24,7 x 1,9
Oplagsdato:
30 sep 2021

Corporate Brand Design

- Developing and Managing Brand Identity
Engelsk
Paperback 2021
Format:

Bog beskrivelse

Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders.

The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand development process: Brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of industries feature in each chapter to demonstrate how the theory translates to practice, alongside case questions to cement learning and definitions of the key constructs.

By combining academic theory with practical case studies and examples, readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand. The book is a useful resource for advanced undergraduate and postgraduate students of strategic brand management, corporate brand design and visual identity, and marketing communications.

... Vis mere

Forlags Vejl. pris
524,24 kr
Hos Booktok
461 kr
spar 12%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
270
ISBN-13:
9780367515027
Indbinding:
Paperback
ISBN-10:
0367515024
Udg. Dato:
30 sep 2021
Størrelse i cm:
17,5 x 24,7 x 1,9
Oplagsdato:
30 sep 2021
Finder produkter...
Kategori sammenhænge