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Creative Direction in a Digital World
- A Guide to Being a Modern Creative Director
Engelsk
Bogcover for Creative Direction in a Digital World af Adam Harrell, 9781138847514
Specifikationer
Sprog:
Engelsk
Sider:
136
ISBN-13:
9781138847514
Indbinding:
Paperback
ISBN-10:
1138847518
Kategori:
Udg. Dato:
1 sep 2016
Størrelse i cm:
17,9 x 25,5 x 1,5
Oplagsdato:
1 sep 2016
Forfatter(e):

Creative Direction in a Digital World

- A Guide to Being a Modern Creative Director
Engelsk
Paperback 2016
Format:

Bog beskrivelse

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.

Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences.

  • Divided into ten chapters. Each focuses on a different key aspect of the creative director''s job from start to finish.
  • Learn how to understand the client''s biggest challenges and distill insights about the audience into creative strategies.
  • Develop the skills needed to communicate your ideas to a skeptical client.
  • Learn how to more effectively manage your creative team.
  • And most importantly craft digital experiences that get results.
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Specifikationer
Sprog:
Engelsk
Sider:
136
ISBN-13:
9781138847514
Indbinding:
Paperback
ISBN-10:
1138847518
Kategori:
Udg. Dato:
1 sep 2016
Størrelse i cm:
17,9 x 25,5 x 1,5
Oplagsdato:
1 sep 2016
Forfatter(e):
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