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Developing Questions for Focus Groups
Engelsk
Bogcover for Developing Questions for Focus Groups af Richard A. Krueger, 9780761908197
Specifikationer
Sprog:
Engelsk
Sider:
128
ISBN-13:
9780761908197
Indbinding:
Paperback
ISBN-10:
0761908196
Udg. Dato:
10 sep 1997
Størrelse i cm:
17,9 x 25,5 x 0,8
Oplagsdato:
10 sep 1997
Forfatter(e):

Developing Questions for Focus Groups

Engelsk
Paperback 1997
Format:

Bog beskrivelse

Struggling with focus groups questions? Asking the right questions is critical in focus group interviewing. Developing Questions in a Focus Group describes a practical process for identifying powerful themes and offers an easy-to-understand strategy for translating those themes into questions. Richard A. Krueger suggests ways of categorizing, phrasing, and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview by asking participants to make lists, create report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions doable by outlining a process and offering many examples. After reading this book, your focus groups will never be the same.

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Specifikationer
Sprog:
Engelsk
Sider:
128
ISBN-13:
9780761908197
Indbinding:
Paperback
ISBN-10:
0761908196
Udg. Dato:
10 sep 1997
Størrelse i cm:
17,9 x 25,5 x 0,8
Oplagsdato:
10 sep 1997
Forfatter(e):
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