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Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary
Engelsk
Bogcover for Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary af Matt Hills, 9781137463319
Specifikationer
Sprog:
Engelsk
Sider:
146
ISBN-13:
9781137463319
Indbinding:
Hardback
ISBN-10:
1137463317
Kategori:
Udg. Dato:
20 jul 2015
Størrelse i cm:
14,8 x 22,4 x 1,8
Oplagsdato:
20 jul 2015
Forfatter(e):

Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary

Engelsk
Hardback 2015
Format:

Bog beskrivelse
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
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Specifikationer
Sprog:
Engelsk
Sider:
146
ISBN-13:
9781137463319
Indbinding:
Hardback
ISBN-10:
1137463317
Kategori:
Udg. Dato:
20 jul 2015
Størrelse i cm:
14,8 x 22,4 x 1,8
Oplagsdato:
20 jul 2015
Forfatter(e):
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