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Doing Research in Fashion and Dress
- An Introduction to Qualitative Methods
Engelsk Hardback
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Doing Research in Fashion and Dress
- An Introduction to Qualitative Methods
Engelsk Hardback

507 kr
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Om denne bog
Whether you’re investigating fashion as a material object, an abstract idea, a social phenomenon, or a commercial system, qualitative techniques can further your understanding of almost any research topic. Doing Research in Fashion and Dress begins by guiding you through a brief history of fashion studies, and the debates surrounding it, before introducing key qualitative methodological approaches, including ethnography, semiology, and object-based research. Detailed case studies demonstrate how each methodology is used in practice. These case studies include Japanese subcultures, fashion photography blogs and semiotic studies of fashion magazine shoots and advertisements. This second edition also features a new chapter on internet sources and online ethnography, reflecting the adoption of social media tools not only by industry practitioners but also by academics.By contextualizing history, theory and practice Doing Research in Fashion and Dress offers:-A systematic examination of qualitative research methods in fashion studies in social sciences. -A practical guide for anyone wishing to conduct fashion research in academia or in the business world.-An accessible grounding in contemporary fashion studies literature.
Product detaljer
Sprog:
Engelsk
Sider:
176
ISBN-13:
9781350089761
Indbinding:
Hardback
Udgave:
2
ISBN-10:
1350089761
Udg. Dato:
9 jan 2020
Længde:
15mm
Bredde:
240mm
Højde:
162mm
Forlag:
Bloomsbury Publishing PLC
Oplagsdato:
9 jan 2020
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