Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Electronic Marketing and the Consumer
Engelsk
Bogcover for Electronic Marketing and the Consumer af , 9780761910701
Specifikationer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9780761910701
Indbinding:
Paperback
ISBN-10:
0761910700
Kategori:
Udg. Dato:
26 jun 1997
Størrelse i cm:
22,8 x 15,2
Oplagsdato:
26 jun 1997

Electronic Marketing and the Consumer

Engelsk
Paperback 1997
Format:

Bog beskrivelse
Creative marketers today visualize the importance that computer networks, television, radio, and cable will bring to the marketing world of the 21st century. While many electronic marketing applications--such as broadcast fax, telemarketing, and EDI--are well developed and understood in the context of business-to-business marketing, there is a gap in knowledge regarding the application of electronic marketing to consumers. Electronic Marketing and the Consumer fills that gap. Exceptionally comprehensive and current, this book includes a wide range of electronic marketing techniques, including direct response radio and television, and computers and the Internet. It also covers real-world cases and practical insights from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer as well as expert advice on the future of electronic marketing and its likely impact on consumer behavior and society. Electronic Marketing and the Consumer is an invaluable resource for academics, researchers, and professionals in the fields of marketing, advertising, and communication technology.
... Vis mere

Forlags Vejl. pris
978,75 kr
Hos Booktok
825 kr
spar 16%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9780761910701
Indbinding:
Paperback
ISBN-10:
0761910700
Kategori:
Udg. Dato:
26 jun 1997
Størrelse i cm:
22,8 x 15,2
Oplagsdato:
26 jun 1997
Finder produkter...
Kategori sammenhænge