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Employer Branding for Competitive Advantage
- Models and Implementation Strategies
Engelsk
Bogcover for Employer Branding for Competitive Advantage af , 9780367651008
Specifikationer
Sprog:
Engelsk
Sider:
204
ISBN-13:
9780367651008
Indbinding:
Paperback
ISBN-10:
0367651009
Udg. Dato:
4 okt 2024
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
4 okt 2024

Employer Branding for Competitive Advantage

- Models and Implementation Strategies
Engelsk
Paperback 2024
Format:

Bog beskrivelse

This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.

The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories.

This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students.

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Specifikationer
Sprog:
Engelsk
Sider:
204
ISBN-13:
9780367651008
Indbinding:
Paperback
ISBN-10:
0367651009
Udg. Dato:
4 okt 2024
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
4 okt 2024
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