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Event Marketing in the Context of Higher Education Marketing and Digital Environments
Engelsk Paperback

Event Marketing in the Context of Higher Education Marketing and Digital Environments

Engelsk Paperback

691 kr
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Om denne bog

Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis new insights are derived. Furthermore, valuable implications for research and management are presented.

About the Author:

Florian Neus works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.

Product detaljer
Sprog:
Engelsk
Sider:
156
ISBN-13:
9783658292614
Indbinding:
Paperback
Udgave:
ISBN-10:
365829261X
Kategori:
Udg. Dato:
26 feb 2020
Længde:
0mm
Bredde:
148mm
Højde:
210mm
Forlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Oplagsdato:
26 feb 2020
Forfatter(e):
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