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Excel 2019 for Advertising Statistics

- A Guide to Solving Practical Problems
Af: Eric Rhiney, Thomas J. Quirk Engelsk Paperback

Excel 2019 for Advertising Statistics

- A Guide to Solving Practical Problems
Af: Eric Rhiney, Thomas J. Quirk Engelsk Paperback
Tjek vores konkurrenters priser

Newly revised for Excel 2019, this text is a step-by-step guide for students taking a first course in statistics for advertising and for advertising managers and practitioners who want to learn how to use Excel to solve practical statistics problems in the workplace, whether or not they have taken a course in statistics.

Excel 2019 for Advertising Statistics explains statistical formulas and offers practical examples for how students can solve real-world advertising statistics problems. Each chapter offers a concise overview of a topic, and then demonstrates how to use Excel commands and formulas to solve specific advertising statistics problems. This book demonstrates how to use Excel 2019 in two different ways:  (1) writing formulas (e.g., confidence interval about the mean, one-group t-test, two-group t-test, correlation) and (2) using Excel''s drop-down formula menus (e.g., simple linear regression, multiple correlation and multiple regression, and one-way ANOVA). Three practice problems are provided at the end of each chapter, along with their solutions in an appendix. An additional practice test allows readers to test their understanding of each chapter by attempting to solve a specific practical advertising statistics problem using Excel; the solution to each of these problems is also given in an appendix. This latest edition features a wealth of new end-of-chapter problems and an update of the chapter content throughout.

 

 

 

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Newly revised for Excel 2019, this text is a step-by-step guide for students taking a first course in statistics for advertising and for advertising managers and practitioners who want to learn how to use Excel to solve practical statistics problems in the workplace, whether or not they have taken a course in statistics.

Excel 2019 for Advertising Statistics explains statistical formulas and offers practical examples for how students can solve real-world advertising statistics problems. Each chapter offers a concise overview of a topic, and then demonstrates how to use Excel commands and formulas to solve specific advertising statistics problems. This book demonstrates how to use Excel 2019 in two different ways:  (1) writing formulas (e.g., confidence interval about the mean, one-group t-test, two-group t-test, correlation) and (2) using Excel''s drop-down formula menus (e.g., simple linear regression, multiple correlation and multiple regression, and one-way ANOVA). Three practice problems are provided at the end of each chapter, along with their solutions in an appendix. An additional practice test allows readers to test their understanding of each chapter by attempting to solve a specific practical advertising statistics problem using Excel; the solution to each of these problems is also given in an appendix. This latest edition features a wealth of new end-of-chapter problems and an update of the chapter content throughout.

 

 

 

Produktdetaljer
Sprog: Engelsk
Sider: 254
ISBN-13: 9783030392536
Indbinding: Paperback
Udgave:
ISBN-10: 3030392538
Udg. Dato: 3 mar 2020
Længde: 0mm
Bredde: 155mm
Højde: 235mm
Forlag: Springer Nature Switzerland AG
Oplagsdato: 3 mar 2020
Forfatter(e): Eric Rhiney, Thomas J. Quirk
Forfatter(e) Eric Rhiney, Thomas J. Quirk


Kategori Social forskning og statistik


ISBN-13 9783030392536


Sprog Engelsk


Indbinding Paperback


Sider 254


Udgave


Længde 0mm


Bredde 155mm


Højde 235mm


Udg. Dato 3 mar 2020


Oplagsdato 3 mar 2020


Forlag Springer Nature Switzerland AG

Kategori sammenhænge