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Focus Groups
- Theory and Practice
Engelsk Paperback
Focus Groups
- Theory and Practice
Engelsk Paperback

621 kr
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Om denne bog
The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to the design, conduct, and interpretation of focus group data within the context of social science research and theory. Known for accessibility and step-by-step guidance, comprehensive treatment, and historical perspective, the book examines every facet of focus group research, from the selection and recruitment of group participants, to the selection of a moderator and conducting of interviews, to the analysis of focus group data. The Third Edition reflects the growing use of focus group research to address an increasingly broad array of issues that have a global span, and also provides more guidance on conducting virtual focus groups.
Product detaljer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9781452270982
Indbinding:
Paperback
Udgave:
ISBN-10:
1452270988
Udg. Dato:
1 maj 2014
Længde:
11mm
Bredde:
155mm
Højde:
228mm
Forlag:
SAGE Publications Inc
Oplagsdato:
1 maj 2014
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