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George Gallup in Hollywood

Af: Susan Ohmer Engelsk Paperback

George Gallup in Hollywood

Af: Susan Ohmer Engelsk Paperback
Tjek vores konkurrenters priser
George Gallup's polling techniques achieved fame when he predicted that Franklin D Roosevelt would be reelected president in 1936. This work traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research. It takes a look at the film industry's use of opinion polling in the 1930s and '40s.
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Tjek vores konkurrenters priser
George Gallup's polling techniques achieved fame when he predicted that Franklin D Roosevelt would be reelected president in 1936. This work traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research. It takes a look at the film industry's use of opinion polling in the 1930s and '40s.
Produktdetaljer
Sprog: Engelsk
Sider: 304
ISBN-13: 9780231121330
Indbinding: Paperback
Udgave:
ISBN-10: 0231121334
Udg. Dato: 7 nov 2006
Længde: 0mm
Bredde: 0mm
Højde: 0mm
Forlag: Columbia University Press
Oplagsdato: 7 nov 2006
Forfatter(e): Susan Ohmer
Forfatter(e) Susan Ohmer


Kategori Markedsundersøgelser


ISBN-13 9780231121330


Sprog Engelsk


Indbinding Paperback


Sider 304


Udgave


Længde 0mm


Bredde 0mm


Højde 0mm


Udg. Dato 7 nov 2006


Oplagsdato 7 nov 2006


Forlag Columbia University Press

Kategori sammenhænge