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Good News!
- How to Get the Best Possible Media Coverage for Your School
Af: Gail A. Conners
Engelsk
Bogcover for Good News! af Gail A. Conners, 9780761975076
Specifikationer
Sprog:
Engelsk
Sider:
128
ISBN-13:
9780761975076
Indbinding:
Paperback
ISBN-10:
0761975071
Kategori:
PR
Udg. Dato:
11 maj 2000
Størrelse i cm:
27,9 x 21,5
Forlag:
Oplagsdato:
11 maj 2000
Forfatter(e):
Genre:

Good News!

- How to Get the Best Possible Media Coverage for Your School
Af: Gail A. Conners
Engelsk
Paperback 2000
Format:
Paperback
Bog beskrivelse

"A hot topic! This book is tailored to help schools when intersecting with the media." Grant Rich, Assistant Professor Department of Education Antioch College

Learn how to manage your school′s image before a crisis hits.

This step-by-step guide shows you how to create a positive public perception of your school—even if you have no background in public relations. Whether publicizing good news or handling sensitive situations, your relationship with the media will determine how the community views your school.

In good times and bad, the community will support you based on your ability to manage your school′s image. Gail A. Conners, a public information specialist with extensive educational background, gives the reader an inside look at the media and outlines simple steps to becoming media savvy. Through real-life scenarios, you′ll discover valuable and easy strategies to create goodwill for your school.

Special features include:

    • Developing an effective communications plan
    • Building credibility and accountability within the community
    • Forming a relationship of trust with the media
    • Crisis communications—schools in turmoil
    • Pre-emptive measures for anticipated conflict
    • Using newsletters and the Internet for strategic aims

In today′s challenging times, an effective public relations program for schools is no longer a luxury. This book is a must-have guide for training school personnel to work with the media for optimal school image. Administrators, superintendents, business managers, and school principals responsible for their school′s perception in the community will find this a valuable resource.
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Specifikationer
Sprog:
Engelsk
Sider:
128
ISBN-13:
9780761975076
Indbinding:
Paperback
ISBN-10:
0761975071
Kategori:
PR
Udg. Dato:
11 maj 2000
Størrelse i cm:
27,9 x 21,5
Forlag:
Oplagsdato:
11 maj 2000
Forfatter(e):
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