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How to Market Your School
- A Guide to Marketing, Communication, and Public Relations for School Administrators
Engelsk
Bogcover for How to Market Your School af Johanna M. Lockhart, 9781607097693
Specifikationer
Sprog:
Engelsk
Sider:
266
ISBN-13:
9781607097693
Indbinding:
Paperback
ISBN-10:
1607097699
Udg. Dato:
16 dec 2010
Størrelse i cm:
22,8 x 15,7 x 2,0
Oplagsdato:
16 dec 2010
Forfatter(e):

How to Market Your School

- A Guide to Marketing, Communication, and Public Relations for School Administrators
Engelsk
Paperback 2010
Format:

Bog beskrivelse
Increased competition, declining resources, changing demographics, news media scrutiny, and the importance of public perceptions are reasons why schools and school districts need an effective marketing program. However, even school and district administrators who recognize the importance of marketing often feel unprepared to initiate and maintain a strategic marketing effort. How to Market Your School is a comprehensive guide that provides school administrators with tools to help them create, implement, and maintain a successful marketing program. Topics covered include developing a marketing strategy, marketing research, communications, media relations, building beneficial partnerships, public relations, and fund raising. Although written for public school administrators, the book is equally applicable to private and charter schools.
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Specifikationer
Sprog:
Engelsk
Sider:
266
ISBN-13:
9781607097693
Indbinding:
Paperback
ISBN-10:
1607097699
Udg. Dato:
16 dec 2010
Størrelse i cm:
22,8 x 15,7 x 2,0
Oplagsdato:
16 dec 2010
Forfatter(e):
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