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How to Use Customer Data

- Navigating GDPR, DPDI and a Future with Marketing AI
Af: Sachiko Scheuing Engelsk Paperback

How to Use Customer Data

- Navigating GDPR, DPDI and a Future with Marketing AI
Af: Sachiko Scheuing Engelsk Paperback
Tjek vores konkurrenters priser

Data-driven marketing is a huge aspect of any modern-day marketing plan, but balancing customers'' privacy concerns with the latest innovations can be a complex challenge.

When done right, data-driven marketing can build customer trust for sustainable long-term value. This is precisely where How to Use Customer Data comes in, by breaking down everything you need to know about this fast-moving field into one simple and easy to read guide.

Designed specifically for marketing professionals, this guide explains the principles of data protection, explores the legal requirements of the GDPR and UK DPDI Bill/Act and provides clarity on exactly what you need to know and do to be compliant whilst also looking at how using data well can improve the customer journey through personalization. Tackling all the hot issues of the moment, this book looks at how digitally mature marketers can work in compliance, how to use clean rooms and pseudonymization to promote trust and the impact AI could have, making it a must-read for all marketing professionals.

Tjek vores konkurrenters priser
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Data-driven marketing is a huge aspect of any modern-day marketing plan, but balancing customers'' privacy concerns with the latest innovations can be a complex challenge.

When done right, data-driven marketing can build customer trust for sustainable long-term value. This is precisely where How to Use Customer Data comes in, by breaking down everything you need to know about this fast-moving field into one simple and easy to read guide.

Designed specifically for marketing professionals, this guide explains the principles of data protection, explores the legal requirements of the GDPR and UK DPDI Bill/Act and provides clarity on exactly what you need to know and do to be compliant whilst also looking at how using data well can improve the customer journey through personalization. Tackling all the hot issues of the moment, this book looks at how digitally mature marketers can work in compliance, how to use clean rooms and pseudonymization to promote trust and the impact AI could have, making it a must-read for all marketing professionals.

Produktdetaljer
Sprog: Engelsk
Sider: 296
ISBN-13: 9781398615151
Indbinding: Paperback
Udgave:
ISBN-10: 1398615153
Udg. Dato: 3 jun 2024
Længde: 20mm
Bredde: 157mm
Højde: 234mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 jun 2024
Forfatter(e): Sachiko Scheuing
Forfatter(e) Sachiko Scheuing


Kategori Salgs- & markedsføringsledelse


ISBN-13 9781398615151


Sprog Engelsk


Indbinding Paperback


Sider 296


Udgave


Længde 20mm


Bredde 157mm


Højde 234mm


Udg. Dato 3 jun 2024


Oplagsdato 3 jun 2024


Forlag Kogan Page Ltd

Kategori sammenhænge