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Intellectual Property Branding in the Developing World
- A New Approach to Non-Technological Innovations
Engelsk
Bogcover for Intellectual Property Branding in the Developing World af Tshimanga Kongolo, 9781032241173
Specifikationer
Sprog:
Engelsk
Sider:
152
ISBN-13:
9781032241173
Indbinding:
Paperback
ISBN-10:
1032241179
Udg. Dato:
13 dec 2021
Størrelse i cm:
15,5 x 23,4 x 1,8
Serie:
Routledge Research in Intellectual Property
Oplagsdato:
13 dec 2021
Forfatter(e):

Intellectual Property Branding in the Developing World

- A New Approach to Non-Technological Innovations
Engelsk
Paperback 2021
Format:

Bog beskrivelse

Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation, in general, and non-technological innovation, in particular, must go hand in hand with branding. Branding of non-technological innovations should be a good strategic tool to be used by countries in the developing world mainly in the areas where they have competitive advantages.

This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and guidance to policymakers from the developing world. It is also relevant to researchers and students in the fields of intellectual property law, commercial law, international law, management, and innovation.

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Specifikationer
Sprog:
Engelsk
Sider:
152
ISBN-13:
9781032241173
Indbinding:
Paperback
ISBN-10:
1032241179
Udg. Dato:
13 dec 2021
Størrelse i cm:
15,5 x 23,4 x 1,8
Serie:
Routledge Research in Intellectual Property
Oplagsdato:
13 dec 2021
Forfatter(e):
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