Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
Intentional Marketing
- A Practical Guide for Librarians
Engelsk Paperback
Intentional Marketing
- A Practical Guide for Librarians
Engelsk Paperback

643 kr
Tilføj til kurv
Sikker betaling
23 - 25 hverdage

Om denne bog
User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing. This book includes:·Discussions of marketing theory and how a global approach makes marketing easier, more effective, and less expensive·Step-by-step guides to help define what you are marketing, why you are marketing it, and to whom·Ways to identify everyone who affects funding, and how to turn them into stakeholders·Ways to increase staff and stakeholder buy-in·Examples of successful marketing efforts at other libraries·Discussions of different marketing tools (print and digital publications, social media, special events, public relations, programming, etc.), their costs, and how to determine which to use·Model feedback and assessment formsThis book is a reference handbook with examples and step-by-step guides. It is written for library staff members who are currently implementing components of marketing in a piecemeal fashion and need a unifying context to streamline their efforts and improve their effectiveness.
Product detaljer
Sprog:
Engelsk
Sider:
188
ISBN-13:
9781538108482
Indbinding:
Paperback
Udgave:
ISBN-10:
1538108488
Udg. Dato:
15 okt 2018
Længde:
16mm
Bredde:
280mm
Højde:
216mm
Forlag:
Rowman & Littlefield
Oplagsdato:
15 okt 2018
Forfatter(e):
Products purchased together
Kategori sammenhænge