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Leading the Campaign

- The President and Fundraising in Higher Education
Af: Michael J. Worth Engelsk Hardback

Leading the Campaign

- The President and Fundraising in Higher Education
Af: Michael J. Worth Engelsk Hardback
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Leading the Campaign provides an overview of campaigns in higher education. It emphasizes the leadership role of college and university presidents, but also provides important insights on the role of volunteers and fundraising professionals. It provides lessons and examples that are relevant to all types of nonprofit organizations.The campaign has endured over more than a century as a principal strategy for advancing colleges and universities. It is an approach to fundraising that is rooted in fundamentals of human nature and values and its central principles have proven to be effective under a variety of circumstances. This book focuses on those central principles and how they are being applied in today’s changing environment. The second edition has been revised and updated from the first edition, published in 2010, to provide current data and examples. The book has been expanded to include discussion of emerging trends in campaigns, including the increased importance of social media and online giving. It includes numerous examples drawn from various types of colleges and universities and history-making campaigns.
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Leading the Campaign provides an overview of campaigns in higher education. It emphasizes the leadership role of college and university presidents, but also provides important insights on the role of volunteers and fundraising professionals. It provides lessons and examples that are relevant to all types of nonprofit organizations.The campaign has endured over more than a century as a principal strategy for advancing colleges and universities. It is an approach to fundraising that is rooted in fundamentals of human nature and values and its central principles have proven to be effective under a variety of circumstances. This book focuses on those central principles and how they are being applied in today’s changing environment. The second edition has been revised and updated from the first edition, published in 2010, to provide current data and examples. The book has been expanded to include discussion of emerging trends in campaigns, including the increased importance of social media and online giving. It includes numerous examples drawn from various types of colleges and universities and history-making campaigns.
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 210
ISBN-13: 9781475828849
Indbinding: Hardback
Udgave:
ISBN-10: 1475828845
Kategori: Studiefinansiering & økonomi
Udg. Dato: 31 dec 2016
Længde: 21mm
Bredde: 160mm
Højde: 238mm
Forlag: Rowman & Littlefield
Oplagsdato: 31 dec 2016
Forfatter(e): Michael J. Worth
Forfatter(e) Michael J. Worth

Kategori Studiefinansiering & økonomi

ISBN-13 9781475828849

Sprog Engelsk

Indbinding Hardback

Sider 210

Udgave

Længde 21mm

Bredde 160mm

Højde 238mm

Udg. Dato 31 dec 2016

Oplagsdato 31 dec 2016

Forlag Rowman & Littlefield

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