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Making It in Public Relations
- An Insider's Guide To Career Opportunities
Engelsk
Bogcover for Making It in Public Relations af Leonard Mogel, 9780805840223
Specifikationer
Sprog:
Engelsk
Sider:
364
ISBN-13:
9780805840223
Indbinding:
Paperback
Udgave:
2
ISBN-10:
0805840222
Kategori:
PR
Udg. Dato:
1 feb 2002
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
1 feb 2002
Forfatter(e):

Making It in Public Relations

- An Insider's Guide To Career Opportunities
Engelsk
Paperback 2002
Format:

Bog beskrivelse
Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book''s editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.
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Specifikationer
Sprog:
Engelsk
Sider:
364
ISBN-13:
9780805840223
Indbinding:
Paperback
Udgave:
2
ISBN-10:
0805840222
Kategori:
PR
Udg. Dato:
1 feb 2002
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
1 feb 2002
Forfatter(e):
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