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Marketing and Advertising Law in a Process of Harmonisation
Engelsk
Bogcover for Marketing and Advertising Law in a Process of Harmonisation af , 9781509932122
Specifikationer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9781509932122
Indbinding:
Paperback
ISBN-10:
1509932127
Udg. Dato:
19 sep 2019
Størrelse i cm:
15,5 x 23,7 x 1,5
Oplagsdato:
19 sep 2019

Marketing and Advertising Law in a Process of Harmonisation

Engelsk
Paperback 2019
Format:

Bog beskrivelse
The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full harmonisation and contains a comprehensive blacklist of prohibited practices. However, in other areas, only minimum harmonisation is required. A comprehensive case law from the CJEU has emerged, but still many issues remain open, unclear and debated. The EU Commission has an active interest in the field and has published numerous reports on the question. In addition it has developed revised, comprehensive guidelines on marketing business to consumer (B2C), which are fully discussed here. Further Commission initiatives in the area on business to business (B2B) marketing are also in the making, underlining the importance of this new collection.
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Specifikationer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9781509932122
Indbinding:
Paperback
ISBN-10:
1509932127
Udg. Dato:
19 sep 2019
Størrelse i cm:
15,5 x 23,7 x 1,5
Oplagsdato:
19 sep 2019
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