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  2. Pædagogik
  3. Uddannelsesstrategier og politik

Marketing Management for School Leaders

- The Theory and Practice for Effective Educational Practice
Af: Azure D. S. Angelov, Deidre Pettinga, David F. Bateman Engelsk Hardback

Marketing Management for School Leaders

- The Theory and Practice for Effective Educational Practice
Af: Azure D. S. Angelov, Deidre Pettinga, David F. Bateman Engelsk Hardback
Tjek vores konkurrenters priser
Due to the changing competitive landscape in education, it becomes vital for aspiring school leaders to understand how families select schools for their children. Families today shop for a school in a manner consistent with how they research a new appliance or automobile prior to purchase.  Unfortunately, many public schools are unprepared to assist families in this decision-making process. Public schools need to become aware of the changing dynamics of education, understand the reasons for telling others about what they do, and then develop a comprehensive and coherent strategy for successfully marketing their program. That is the purpose of this book. Marketing Management for School Leaders: The Theory and Practice for Effective Educational Practice will provide educational leadership students a theoretical understanding of marketing to equip them with sound principles upon which they can build actionable strategies in their professional practice.
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Due to the changing competitive landscape in education, it becomes vital for aspiring school leaders to understand how families select schools for their children. Families today shop for a school in a manner consistent with how they research a new appliance or automobile prior to purchase.  Unfortunately, many public schools are unprepared to assist families in this decision-making process. Public schools need to become aware of the changing dynamics of education, understand the reasons for telling others about what they do, and then develop a comprehensive and coherent strategy for successfully marketing their program. That is the purpose of this book. Marketing Management for School Leaders: The Theory and Practice for Effective Educational Practice will provide educational leadership students a theoretical understanding of marketing to equip them with sound principles upon which they can build actionable strategies in their professional practice.
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Produktdetaljer
Sprog: Engelsk
Sider: 158
ISBN-13: 9781475850079
Indbinding: Hardback
Udgave:
ISBN-10: 1475850077
Kategori: Uddannelsesstrategier og politik
Udg. Dato: 12 jul 2019
Længde: 19mm
Bredde: 160mm
Højde: 231mm
Forlag: Rowman & Littlefield
Oplagsdato: 12 jul 2019
Forfatter(e): Azure D. S. Angelov, Deidre Pettinga, David F. Bateman
Forfatter(e) Azure D. S. Angelov, Deidre Pettinga, David F. Bateman

Kategori Uddannelsesstrategier og politik

ISBN-13 9781475850079

Sprog Engelsk

Indbinding Hardback

Sider 158

Udgave

Længde 19mm

Bredde 160mm

Højde 231mm

Udg. Dato 12 jul 2019

Oplagsdato 12 jul 2019

Forlag Rowman & Littlefield

Kategori sammenhænge