Køb for 499 kr mere for gratis levering til pakkeshop
499 kr
Pakkeshop
599 kr
Hjemmelevering
Gemte
Log ind
0
Kurv
Kurv
Media Convergence and the Development Strategies of Radio and Television in China
Af: Peng Duan
Engelsk
Bogcover for Media Convergence and the Development Strategies of Radio and Television in China af Peng Duan, 9789813341487
Specifikationer
Sprog:
Engelsk
Sider:
166
ISBN-13:
9789813341487
Indbinding:
Hardback
ISBN-10:
9813341483
Kategori:
Udg. Dato:
1 dec 2020
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
1 dec 2020
Forfatter(e):

Media Convergence and the Development Strategies of Radio and Television in China

Af: Peng Duan
Engelsk
Hardback 2020
Format:

Bog beskrivelse
This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author’s observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication. Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profoundglobal influence.
... Vis mere

Forlags Vejl. pris
932,05 kr
Hos Booktok
724 kr
spar 22%
Læg i kurv nu
Fri fragt over 499,-
90 dages retur
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
166
ISBN-13:
9789813341487
Indbinding:
Hardback
ISBN-10:
9813341483
Kategori:
Udg. Dato:
1 dec 2020
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
1 dec 2020
Forfatter(e):
Finder produkter...
Kategori sammenhænge