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Media Relations in Property
Engelsk
Bogcover for Media Relations in Property af Kim Tasso, Graham Norwood, 9781138461338
Specifikationer
Sprog:
Engelsk
Sider:
248
ISBN-13:
9781138461338
Indbinding:
Hardback
ISBN-10:
1138461334
Kategori:
Udg. Dato:
28 jul 2017
Størrelse i cm:
21,6 x 13,8
Oplagsdato:
28 jul 2017
Forfatter(e):

Media Relations in Property

Engelsk
Hardback 2017
Format:

Bog beskrivelse
Media relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques, but such relationships need to be managed properly. This practical and comprehensive book � peppered with real case studies and observations from numerous people within the property industry � aims to demystify �the black art of PR�. Some of the topics covered include:the strategic aims and benefits of good media relationspromoting good media relations practice throughout your organizationan overview of property opportunities across the UK mediaunderstanding journalists and what they wantdo''s and don''ts of working with the mediadeveloping a media relations planthe costs of media relations programmes.Written by an award winning property journalist and a marketing consultant with more than forty years experience between them, this book is a must read for all property professionals looking to make the most out of the media.
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Specifikationer
Sprog:
Engelsk
Sider:
248
ISBN-13:
9781138461338
Indbinding:
Hardback
ISBN-10:
1138461334
Kategori:
Udg. Dato:
28 jul 2017
Størrelse i cm:
21,6 x 13,8
Oplagsdato:
28 jul 2017
Forfatter(e):
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