Køb for 499 kr mere for gratis levering til pakkeshop
499 kr
Pakkeshop
599 kr
Hjemmelevering
Gemte
Log ind
0
Kurv
Kurv
Media Rights and Intellectual Property
Engelsk
Bogcover for Media Rights and Intellectual Property af Richard Haynes, 9780748618804
Specifikationer
Sprog:
Engelsk
Sider:
176
ISBN-13:
9780748618804
Indbinding:
Paperback
ISBN-10:
0748618805
Udg. Dato:
9 maj 2005
Størrelse i cm:
21,7 x 13,7 x 0,9
Serie:
Oplagsdato:
9 maj 2005
Forfatter(e):

Media Rights and Intellectual Property

Engelsk
Paperback 2005
Format:

Bog beskrivelse
This critical study of intellectual property in the new media environment highlights the ways in which issues of intellectual property are driving the contemporary media economy, from disputes over downloading music from the Internet to negotiations over David Beckham''s image rights. Taking an interdisciplinary approach, the book provides the media student with a clear understanding of how intellectual property laws shape and are shaped by the needs of the media industry. As Richard Haynes demonstrates, the media industry exploits copyright and trademarks in new and seemingly boundless ways whether it''s the blockbuster movie Harry Potter or successful children''s television programme Bob the Builder.The book focuses on:* The underlying importance of intellectual property rights to the media industry* The impact of digitalisation on the protection of copyright* The response of the music industry to digital distribution and copyright piracy* The strategic decisions of broadcasters to acquire sports rig
... Vis mere

Forlags Vejl. pris
302,85 kr
Hos Booktok
254 kr
spar 16%
Læg i kurv nu
Fri fragt over 499,-
90 dages retur
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
176
ISBN-13:
9780748618804
Indbinding:
Paperback
ISBN-10:
0748618805
Udg. Dato:
9 maj 2005
Størrelse i cm:
21,7 x 13,7 x 0,9
Serie:
Oplagsdato:
9 maj 2005
Forfatter(e):
Finder produkter...
Kategori sammenhænge