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Media U
- How the Need to Win Audiences Has Shaped Higher Education
Engelsk
Bogcover for Media U af John Marx, Mark Garrett Cooper, 9780231186377
Specifikationer
Sprog:
Engelsk
Sider:
352
ISBN-13:
9780231186377
Indbinding:
Paperback
ISBN-10:
0231186371
Kategori:
Udg. Dato:
21 aug 2018
Størrelse i cm:
15,3 x 22,8 x 2,2
Oplagsdato:
21 aug 2018

Media U

- How the Need to Win Audiences Has Shaped Higher Education
Engelsk
Paperback 2018
Format:

Bog beskrivelse
Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value.
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Specifikationer
Sprog:
Engelsk
Sider:
352
ISBN-13:
9780231186377
Indbinding:
Paperback
ISBN-10:
0231186371
Kategori:
Udg. Dato:
21 aug 2018
Størrelse i cm:
15,3 x 22,8 x 2,2
Oplagsdato:
21 aug 2018
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