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Metaphor and Persuasion in Strategic Communication
- Sustainable Perspectives
Engelsk
Bogcover for Metaphor and Persuasion in Strategic Communication af Federica Ferrari, 9780367584245
Specifikationer
Sprog:
Engelsk
Sider:
284
ISBN-13:
9780367584245
Indbinding:
Paperback
ISBN-10:
0367584247
Udg. Dato:
30 jun 2020
Størrelse i cm:
15,2 x 22,6 x 2,5
Oplagsdato:
30 jun 2020
Forfatter(e):

Metaphor and Persuasion in Strategic Communication

- Sustainable Perspectives
Engelsk
Paperback 2020
Format:

Bog beskrivelse

This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse. The book’s theoretical and methodological grounding in metaphor allows for an alternative perspective on strategic communication but also a robust discussion of both persuasion and other kinds of related discursive processes at work in political communication, including narrative, identification, and ideology. The volume integrates case studies from prominent political discourses, including those of George W. Bush, Jr., Tony Blair, and Barack Obama, to highlight the crucial role of persuasion management and sustainability in the public sphere and the ways in which it might inform political action and change in a positive way. Broadening our perception of the possibilities of persuasion and strategic communication, this dynamic volume is key reading for students and scholars in communication studies, political science, rhetoric, and cognitive linguistics.

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Specifikationer
Sprog:
Engelsk
Sider:
284
ISBN-13:
9780367584245
Indbinding:
Paperback
ISBN-10:
0367584247
Udg. Dato:
30 jun 2020
Størrelse i cm:
15,2 x 22,6 x 2,5
Oplagsdato:
30 jun 2020
Forfatter(e):
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