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Netnography Unlimited

- Understanding Technoculture using Qualitative Social Media Research
Engelsk Paperback

Netnography Unlimited

- Understanding Technoculture using Qualitative Social Media Research
Engelsk Paperback
Tjek vores konkurrenters priser

Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture.  Shaped by academic fields, industries, national contexts, technologies and platforms, and languages and cultures for over two decades, netnography has impacted the research practices of scholars around the world. 

In this volume, 34 researchers present 19 chapters that examine how they have adapted netnography and what those changes can teach us. Positioned for students and researchers in academic and professional fields, this book examines how we can better use netnographic research to understand the many ways networked technologies affect every element of contemporary business life and consumer existence. 

Netnography Unlimited provides an unprecedented new look at netnography. From COVID-19 to influencer empathy, gambling and the Dark Web to public relations and the military, AI and more-than-human netnography to video-streaming and auto-netnography, there has never been a wider or deeper treatment of technocultural netnographic research in one volume. Readers will learn what kind of work they can do with netnography and gain an up-to-date understanding of the most pressing issues and opportunities. This book is a must-read for those interested in technology, research methods, and contemporary culture.

 

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Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture.  Shaped by academic fields, industries, national contexts, technologies and platforms, and languages and cultures for over two decades, netnography has impacted the research practices of scholars around the world. 

In this volume, 34 researchers present 19 chapters that examine how they have adapted netnography and what those changes can teach us. Positioned for students and researchers in academic and professional fields, this book examines how we can better use netnographic research to understand the many ways networked technologies affect every element of contemporary business life and consumer existence. 

Netnography Unlimited provides an unprecedented new look at netnography. From COVID-19 to influencer empathy, gambling and the Dark Web to public relations and the military, AI and more-than-human netnography to video-streaming and auto-netnography, there has never been a wider or deeper treatment of technocultural netnographic research in one volume. Readers will learn what kind of work they can do with netnography and gain an up-to-date understanding of the most pressing issues and opportunities. This book is a must-read for those interested in technology, research methods, and contemporary culture.

 

Produktdetaljer
Sprog: Engelsk
Sider: 326
ISBN-13: 9780367425654
Indbinding: Paperback
Udgave:
ISBN-10: 0367425653
Udg. Dato: 30 dec 2020
Længde: 25mm
Bredde: 254mm
Højde: 176mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 30 dec 2020
Forfatter(e):
Forfatter(e)


Kategori Social forskning og statistik


ISBN-13 9780367425654


Sprog Engelsk


Indbinding Paperback


Sider 326


Udgave


Længde 25mm


Bredde 254mm


Højde 176mm


Udg. Dato 30 dec 2020


Oplagsdato 30 dec 2020


Forlag Taylor & Francis Ltd

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