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On the Marketisation and Marketing of Higher Education
Engelsk
Bogcover for On the Marketisation and Marketing of Higher Education af , 9781138953482
Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9781138953482
Indbinding:
Paperback
ISBN-10:
1138953482
Udg. Dato:
23 jul 2015
Størrelse i cm:
24,6 x 17,4
Oplagsdato:
23 jul 2015

On the Marketisation and Marketing of Higher Education

Engelsk
Paperback 2015
Format:

Bog beskrivelse

Practitioners of marketing in higher education and all academics across all disciplines who work in higher education are aware of the importance of marketing to their careers, their department, and their institution. Chancellors, University Presidents, Deans, Heads of School, Directors of Research, Directors of Programs and faculty, as well as those who work in departments of marketing within higher education institutions, recognise the increasing utility of marketing what they have to offer. Our purpose in this research based book on higher education marketing is to bring to the diversity of these publics a more sophisticated way of thinking about, and methods for, marketing higher education.

This book was originally published as a special issue of the Journal of Marketing Management.

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Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9781138953482
Indbinding:
Paperback
ISBN-10:
1138953482
Udg. Dato:
23 jul 2015
Størrelse i cm:
24,6 x 17,4
Oplagsdato:
23 jul 2015
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