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Perspectives in Marketing, Innovation and Strategy
Engelsk
Bogcover for Perspectives in Marketing, Innovation and Strategy af , 9781032574868
Specifikationer
Sprog:
Engelsk
Sider:
254
ISBN-13:
9781032574868
Indbinding:
Paperback
ISBN-10:
1032574860
Udg. Dato:
18 dec 2024
Størrelse i cm:
23,2 x 15,7 x 1,9
Oplagsdato:
18 dec 2024

Perspectives in Marketing, Innovation and Strategy

Engelsk
Paperback 2024
Format:

Bog beskrivelse

This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries.

Practical and actionable guidance is key to achieving high standards of strategic marketing across different organizations. This book offers a comprehensive overview of the application of diverse tools and strategic practices in the finance, e- commerce, fashion, entertainment and tourism industries, among others. It provides deep insights into consumer behaviour through extensive research and analysis in different sectors of business, especially during the COVID- 19 pandemic, as well as industry perspectives on shifts in consumption practices. It assesses buying behaviour and trends, demographic classifications, operational practices and the integration of technology in marketing and strategy.

Part of the Contemporary Management Practices series, this book will be useful to practicing managers, researchers and students who are interested in marketing, business studies, management studies, innovation and business strategy and communications.

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Specifikationer
Sprog:
Engelsk
Sider:
254
ISBN-13:
9781032574868
Indbinding:
Paperback
ISBN-10:
1032574860
Udg. Dato:
18 dec 2024
Størrelse i cm:
23,2 x 15,7 x 1,9
Oplagsdato:
18 dec 2024
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