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Public Relations Writing and Media Techniques
- Pearson New International Edition
Engelsk Paperback
Public Relations Writing and Media Techniques
- Pearson New International Edition
Engelsk Paperback

874 kr
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Om denne bog

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today’s digital age.

The text thoroughly integrates new communication technologies—the Internet, Webcasting, etc.—and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organised, this book emphasises the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today’s students. This text also serves as an invaluable resource for public relations practitioners in the field.

Product detaljer
Sprog:
Engelsk
Sider:
472
ISBN-13:
9781292040738
Indbinding:
Paperback
Udgave:
7
ISBN-10:
1292040734
Udg. Dato:
1 nov 2013
Længde:
15mm
Bredde:
276mm
Højde:
214mm
Forlag:
Pearson Education Limited
Oplagsdato:
1 nov 2013
Forfatter(e):
Kategori sammenhænge