Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
School Commercialism
- From Democratic Ideal to Market Commodity
Engelsk
Bogcover for School Commercialism af Alex Molnar, 9780415951326
Specifikationer
Sprog:
Engelsk
Sider:
192
ISBN-13:
9780415951326
Indbinding:
Paperback
ISBN-10:
0415951321
Udg. Dato:
23 jun 2005
Størrelse i cm:
14,2 x 21,5 x 1,6
Oplagsdato:
23 jun 2005
Forfatter(e):

School Commercialism

- From Democratic Ideal to Market Commodity
Engelsk
Paperback 2005
Format:

Bog beskrivelse
Pizza Hut''s Book It! program rewards students with pizza for meeting their reading goals. Toys R Us paid a Kansas school five dollars for each student who took its toy survey. Cisco Systems donated internet access to a California elementary school, asking in return for the school choir to sing the company''s praises while wearing Cisco t-shirts.
Kids today face a barrage of corporate messages in the classroom. In School Commercialism , education expert Alex Molnar traces marketing in American schools over the last twenty-five years, raising serious questions about the role of private corporations in public education. Since the 1990s, Molnar argues, commercial activities have shaped the structure of the school day, influenced the curriculum, and determined whether children have access to computers and other technologies. He argues convincingly against advertisers'' assertion that their contributions are a win-win proposition for cash-strapped schools and image-conscious companies.
From the marketing of unhealthy foods to privatizing reforms such as the Edison Schools and Knowledge Universe, School Commercialism tracks trends that are more pervasive than many parents realize and shows how we might recapture schools to better serve the public interest.
... Vis mere

Hos Booktok
396 kr
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
192
ISBN-13:
9780415951326
Indbinding:
Paperback
ISBN-10:
0415951321
Udg. Dato:
23 jun 2005
Størrelse i cm:
14,2 x 21,5 x 1,6
Oplagsdato:
23 jun 2005
Forfatter(e):
Finder produkter...
Kategori sammenhænge