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Social Media and Genre Studies
- An Investigation of Facebook and Twitter Higher Education Web Pages
Engelsk
Bogcover for Social Media and Genre Studies af Thomas Kenny, 9781666907353
Specifikationer
Sprog:
Engelsk
Sider:
214
ISBN-13:
9781666907353
Indbinding:
Hardback
ISBN-10:
1666907359
Udg. Dato:
25 apr 2023
Størrelse i cm:
15,9 x 23,7 x 2,3
Oplagsdato:
25 apr 2023
Forfatter(e):

Social Media and Genre Studies

- An Investigation of Facebook and Twitter Higher Education Web Pages
Engelsk
Hardback 2023
Format:

Bog beskrivelse

This book investigates whether Facebook and Twitter have become a genre of media for higher education institutions. Thomas Kenny has conducted a mixed-methods study using a combination of content analysis and interviews with social media employees to explore the purpose, form, and functionality of these web pages. Ultimately, Kenny argues that while institutional web pages on Facebook and Twitter do constitute a genre, each is a separate and distinct platform that works differently with varying goals, structure, and effectiveness associated with them. Scholars of communication, information studies, media studies, journalism, and higher education will find this book of particular interest.

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Specifikationer
Sprog:
Engelsk
Sider:
214
ISBN-13:
9781666907353
Indbinding:
Hardback
ISBN-10:
1666907359
Udg. Dato:
25 apr 2023
Størrelse i cm:
15,9 x 23,7 x 2,3
Oplagsdato:
25 apr 2023
Forfatter(e):
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