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Social Media Management
- Technologies and Strategies for Creating Business Value
Engelsk
Bogcover for Social Media Management af Amy Van Looy, 9783319373058
Specifikationer
Sprog:
Engelsk
Sider:
250
ISBN-13:
9783319373058
Indbinding:
Paperback
ISBN-10:
3319373056
Udg. Dato:
23 aug 2016
Størrelse i cm:
23,4 x 15,6 x 0,6
Oplagsdato:
23 aug 2016
Forfatter(e):

Social Media Management

- Technologies and Strategies for Creating Business Value
Engelsk
Paperback 2016
Format:

Bog beskrivelse

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.

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Specifikationer
Sprog:
Engelsk
Sider:
250
ISBN-13:
9783319373058
Indbinding:
Paperback
ISBN-10:
3319373056
Udg. Dato:
23 aug 2016
Størrelse i cm:
23,4 x 15,6 x 0,6
Oplagsdato:
23 aug 2016
Forfatter(e):
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