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The College Textbook Publishing Industry in the U.S. 2000-2022
- The Search for Competitive Marketing Strategies
Engelsk Hardback
The College Textbook Publishing Industry in the U.S. 2000-2022
- The Search for Competitive Marketing Strategies
Engelsk Hardback

383 kr
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Om denne bog
This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers.
Product detaljer
Sprog:
Engelsk
Sider:
133
ISBN-13:
9783031304149
Indbinding:
Hardback
Udgave:
ISBN-10:
3031304144
Udg. Dato:
18 maj 2023
Længde:
0mm
Bredde:
148mm
Højde:
210mm
Forlag:
Springer International Publishing AG
Oplagsdato:
18 maj 2023
Forfatter(e):
Kategori sammenhænge