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The Elements of International English Style
- A Guide to Writing Correspondence, Reports, Technical Documents, and Internet Pages for a Global Audience
Engelsk Paperback
The Elements of International English Style
- A Guide to Writing Correspondence, Reports, Technical Documents, and Internet Pages for a Global Audience
Engelsk Paperback

601 kr
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Om denne bog
This easy-to-use handbook is an essential resource for anyone who needs to write English correspondence for an international business audience. In an engaging, accessible style it integrates the theory and controversies of intercultural communication with the practical skills of writing and editing English for those who read it as a second language. The book emphasizes principles of simplicity and clarity, proper etiquette, cultural sensitivity, appropriate layout and typography, and more to increase the chances that a text prepared by a native English speaker will be better understood by a non-native speaker. It also updates traditional advice with new insights into "e-mail culture." Equally useful for students and professionals in business communication, marketing communication, and international business, The Elements of International English Style is filled with realistic examples, problems, and projects, including: 57 specific tactics to internationalize one''s English; hundreds of before-and-after comparisons showing the effects of editing for an international audience; models of international correspondence; practical discussion questions and work projects; useful resources for further study, including books, articles, and websites.
Product detaljer
Sprog:
Engelsk
Sider:
192
ISBN-13:
9780765615725
Indbinding:
Paperback
Udgave:
ISBN-10:
076561572X
Udg. Dato:
31 mar 2005
Længde:
12mm
Bredde:
155mm
Højde:
230mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
31 mar 2005
Forfatter(e):
Kategori sammenhænge