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The Language of Advertising
- Written Texts
Engelsk
Bogcover for The Language of Advertising af Angela Goddard, 9780415278034
Specifikationer
Sprog:
Engelsk
Sider:
144
ISBN-13:
9780415278034
Indbinding:
Paperback
ISBN-10:
0415278031
Kategori:
Udg. Dato:
11 apr 2002
Størrelse i cm:
24,4 x 17,5 x 0,9
Serie:
Oplagsdato:
11 apr 2002
Forfatter(e):

The Language of Advertising

- Written Texts
Engelsk
Paperback 2002
Format:

Bog beskrivelse
The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of ''satellite'' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts.
Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between ''reader'' and advertisement.
The second edition has been substantially rewritten to incorporate recent developments in the field. Features include:
* a range of new advertisements, from Orange to Young Person''s Railcard
* new material on internet advertising and its influence on paper texts
* new material on advertising designed to be seen ''on the move''
* new activities to support student-directed study
* updated Further Reading sections and a list of URLs for students to visit.






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Specifikationer
Sprog:
Engelsk
Sider:
144
ISBN-13:
9780415278034
Indbinding:
Paperback
ISBN-10:
0415278031
Kategori:
Udg. Dato:
11 apr 2002
Størrelse i cm:
24,4 x 17,5 x 0,9
Serie:
Oplagsdato:
11 apr 2002
Forfatter(e):
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