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The Neuroscience of Multimodal Persuasive Messages
- Persuading the Brain
Engelsk
Foto på vej
Specifikationer
Sprog:
Engelsk
Sider:
172
ISBN-13:
9780367888343
Indbinding:
Paperback
ISBN-10:
0367888343
Udg. Dato:
10 dec 2019
Størrelse i cm:
22,9 x 15,2
Serie:
Routledge Studies in Technical Communication, Rhetoric, and Culture
Oplagsdato:
10 dec 2019
Forfatter(e):

The Neuroscience of Multimodal Persuasive Messages

- Persuading the Brain
Engelsk
Paperback 2019
Format:

Bog beskrivelse

In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the book shows possible applications of the model through case studies related to persuasive messages such as those found in political campaign advertising, legal scenarios and general advertising, including print, videos, and in-person settings. As such, the book furthers the discussion of cognitive neuroscience and multimodal rhetorical theory, and it serves as a vehicle by which readers can better understand the links between multimodal rhetoric and cognitive neuroscience associated with persuasive communication in professional and educational environments.

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Specifikationer
Sprog:
Engelsk
Sider:
172
ISBN-13:
9780367888343
Indbinding:
Paperback
ISBN-10:
0367888343
Udg. Dato:
10 dec 2019
Størrelse i cm:
22,9 x 15,2
Serie:
Routledge Studies in Technical Communication, Rhetoric, and Culture
Oplagsdato:
10 dec 2019
Forfatter(e):
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