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The Visual Identity of the Book
- From the Renaissance to the Digital Age
Engelsk Paperback
The Visual Identity of the Book
- From the Renaissance to the Digital Age
Engelsk Paperback

777 kr
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Om denne bog
The Visual Identity of the Book: From the Renaissance to the Digital Age provides a framework that considers the ‘materiality’ of the book (from printed to digital/electronic), the aspects of the stakeholders in the publishing chain, the traditional and ongoing promotion strategies, reader engagement, and personalized publishing services. The aim of the book is to interpret current issues in the publishing industry and to provide an overview of the evolution of the visual appearance/identity of the book in order to approach and explain current issues and to discuss aspects of visual information and aesthetics of the book. Other sections introduce promotion strategies, publish policies, and provide a methodological framework that can also be used in the book business.
Product detaljer
Sprog:
Engelsk
Sider:
238
ISBN-13:
9780443191671
Indbinding:
Paperback
Udgave:
ISBN-10:
0443191670
Udg. Dato:
16 jun 2025
Længde:
0mm
Bredde:
152mm
Højde:
229mm
Forlag:
Elsevier Science & Technology
Oplagsdato:
16 jun 2025
Forfatter(e):
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