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Think Like a Marketer, Train Like an L&D Pro
- Strategies to Ignite Learning
Engelsk
Bogcover for Think Like a Marketer, Train Like an L&D Pro af Mike Taylor, Bianca Baumann, 9781960231192
Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9781960231192
Indbinding:
Paperback
ISBN-10:
1960231197
Udg. Dato:
10 jul 2025
Størrelse i cm:
22,8 x 15,3 x 1,9
Oplagsdato:
10 jul 2025
Forfatter(e):

Think Like a Marketer, Train Like an L&D Pro

- Strategies to Ignite Learning
Engelsk
Paperback 2025
Format:

Bog beskrivelse

Use Marketing Strategies to Captivate and Persuade Your Audience

At first glance, marketing and L&D may seem like an unlikely combination. But on closer inspection, both fields share two core goals: getting people’s attention and influencing their behavior. Marketing involves captivating, persuading, and creating value—all of which are key to learning design. When done well, learning design grabs participants’ attention like a great marketing campaign and engages them emotionally and intellectually to make learning stick. In this innovative volume, marketing and L&D experts Bianca Baumann and Mike Taylor ask: How can L&D pros make learning programs more effective by thinking like expert marketers?

To answer that question, Baumann and Taylor explore the potential of marketing-inspired L&D. You’ll discover:

  • What makes marketing so persuasive and how to apply it to learning
  • How to craft magnetic learner personas and journeys to pull people in
  • Tactics for writing and designing content to capture attention
  • Digital tools and automation strategies to multiply your effectiveness
  • Ways to measure and optimize for maximum results

Whether you’re new to learning design or a seasoned pro, this practical guide will transform how you create and deliver training. Get ready to boost engagement, improve retention, and deliver learning experiences that truly resonate.

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Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9781960231192
Indbinding:
Paperback
ISBN-10:
1960231197
Udg. Dato:
10 jul 2025
Størrelse i cm:
22,8 x 15,3 x 1,9
Oplagsdato:
10 jul 2025
Forfatter(e):
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