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  3. Medievidenskab: reklame og samfund

Tobacco Goes to College

- Cigarette Advertising in Student Media, 1920-1980
Af: Elizabeth Crisp Crawford Engelsk Paperback

Tobacco Goes to College

- Cigarette Advertising in Student Media, 1920-1980
Af: Elizabeth Crisp Crawford Engelsk Paperback
Tjek vores konkurrenters priser
This is the first book to document the history of cigarette advertising on college and university campuses. From the 1920s to the 1960s, such advertisers had a strong financial grip on student media. And, through its support of the student paper and other campus media, the tobacco industry held a degree of financial power over colleges and universities across the nation. In fact, the industry's strength was so great many doubted whether student newspapers and other campus media could survive without tobacco money. When the Tobacco Institute, the organisation that governed the tobacco industry, decided to pull their advertising in June of 1963 nearly 2,000 student publications needed to recover up to 50 percent of their newly lost revenue. Although student newspapers are the main focus of this book, tobacco's presence on campus permeated more than just the student paper. Cigarette brands were promoted at football games, on campus radio and through campus representatives and promotional items were placed on campus in locations such as university stores and the student union.
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This is the first book to document the history of cigarette advertising on college and university campuses. From the 1920s to the 1960s, such advertisers had a strong financial grip on student media. And, through its support of the student paper and other campus media, the tobacco industry held a degree of financial power over colleges and universities across the nation. In fact, the industry's strength was so great many doubted whether student newspapers and other campus media could survive without tobacco money. When the Tobacco Institute, the organisation that governed the tobacco industry, decided to pull their advertising in June of 1963 nearly 2,000 student publications needed to recover up to 50 percent of their newly lost revenue. Although student newspapers are the main focus of this book, tobacco's presence on campus permeated more than just the student paper. Cigarette brands were promoted at football games, on campus radio and through campus representatives and promotional items were placed on campus in locations such as university stores and the student union.
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 240
ISBN-13: 9780786468195
Indbinding: Paperback
Udgave:
ISBN-10: 078646819X
Kategori: Medievidenskab: reklame og samfund
Udg. Dato: 30 mar 2014
Længde: 0mm
Bredde: 178mm
Højde: 254mm
Forlag: McFarland & Co Inc
Oplagsdato: 30 mar 2014
Forfatter(e): Elizabeth Crisp Crawford
Forfatter(e) Elizabeth Crisp Crawford

Kategori Medievidenskab: reklame og samfund

ISBN-13 9780786468195

Sprog Engelsk

Indbinding Paperback

Sider 240

Udgave

Længde 0mm

Bredde 178mm

Højde 254mm

Udg. Dato 30 mar 2014

Oplagsdato 30 mar 2014

Forlag McFarland & Co Inc

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