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Tobacco Goes to College
- Cigarette Advertising in Student Media, 1920-1980
Engelsk
Bogcover for Tobacco Goes to College af Elizabeth Crisp Crawford, 9780786468195
Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9780786468195
Indbinding:
Paperback
ISBN-10:
078646819X
Udg. Dato:
24 mar 2014
Størrelse i cm:
25,4 x 17,8 x 1,2
Oplagsdato:
24 mar 2014
Forfatter(e):

Tobacco Goes to College

- Cigarette Advertising in Student Media, 1920-1980
Engelsk
Paperback 2014
Format:

Bog beskrivelse

This is the first book to document the history of cigarette advertising on college and university campuses. From the 1920s to the 1960s, such advertisers had a strong financial grip on student media and thus a degree of financial power over colleges and universities across the nation. The tobacco industry''s strength was so great many doubted whether student newspapers and other campus media could survive without them.

When the Tobacco Institute, the organization that governed the industry, decided to pull their advertising in June of 1963 nearly 2,000 student publications needed to recover up to 50 percent of their newly lost revenue. Although student newspapers are the main focus of this book, tobacco''s presence on campus permeated more than just the student paper. Cigarette brands were promoted at football games, on campus radio and through campus representatives, and promotional items were placed on campus in locations such as university stores and the student union.

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Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9780786468195
Indbinding:
Paperback
ISBN-10:
078646819X
Udg. Dato:
24 mar 2014
Størrelse i cm:
25,4 x 17,8 x 1,2
Oplagsdato:
24 mar 2014
Forfatter(e):
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