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Video Marketing for Libraries
- A Practical Guide for Librarians
Engelsk
Bogcover for Video Marketing for Libraries af Robin O'Hanlon, Karen L. Yacobucci, Heather A. Dalal, 9781442269491
Specifikationer
Sprog:
Engelsk
Sider:
194
ISBN-13:
9781442269491
Indbinding:
Paperback
ISBN-10:
1442269499
Udg. Dato:
1 aug 2017
Størrelse i cm:
28,0 x 35,1 x 1,6
Oplagsdato:
1 aug 2017

Video Marketing for Libraries

- A Practical Guide for Librarians
Engelsk
Paperback 2017
Format:

Bog beskrivelse
Today’s libraries need to market their resources and services more than ever. Thanks to the proliferation of digital information, patrons can easily find information from other sources without recognizing the usefulness and relevance of their library. Libraries have been producing their own promotional videos with success, strengthening their relationships with their users and gaining new audiences.You can increase awareness of your library’s resources & services by producing your own videos. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. This book will guide you through:·gaining internal support·crafting a clear message·building the library’s audience·writing storyboards and scripts·casting and rehearsing actors·filming and recording voiceover, editing, publishing, promoting,·using online tools & animation software·and assessing the efforts
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Specifikationer
Sprog:
Engelsk
Sider:
194
ISBN-13:
9781442269491
Indbinding:
Paperback
ISBN-10:
1442269499
Udg. Dato:
1 aug 2017
Størrelse i cm:
28,0 x 35,1 x 1,6
Oplagsdato:
1 aug 2017
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