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Who's Listening?
- The Story of BBC Audience Research
Engelsk
Bogcover for Who's Listening? af Robert J.E. Silvery, 9781138215689
Specifikationer
Sprog:
Engelsk
Sider:
220
ISBN-13:
9781138215689
Indbinding:
Paperback
ISBN-10:
1138215686
Kategori:
Udg. Dato:
10 apr 2018
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
10 apr 2018
Forfatter(e):

Who's Listening?

- The Story of BBC Audience Research
Engelsk
Paperback 2018
Format:

Bog beskrivelse

This book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop ways of applying the techniques of social research to broadcasting and to win the confidence of BBC staff. The way World War II, which deprived programme planners of many of their familiar landmarks, acted as a fillip to audience research, which emerged at the end of the war as an established and accepted adjunct to broadcasting, is described in detail.

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Specifikationer
Sprog:
Engelsk
Sider:
220
ISBN-13:
9781138215689
Indbinding:
Paperback
ISBN-10:
1138215686
Kategori:
Udg. Dato:
10 apr 2018
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
10 apr 2018
Forfatter(e):
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