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Marketing Analytics

- A Practical Guide to Improving Consumer Insights Using Data Techniques
Af: Mike Grigsby Engelsk Hardback

Marketing Analytics

- A Practical Guide to Improving Consumer Insights Using Data Techniques
Af: Mike Grigsby Engelsk Hardback
Tjek vores konkurrenters priser

Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more.

Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, it offers a complete resource for how statistics, consumer analytics and modelling can be put to optimal use.

This revised and updated third edition of Marketing Analytics contains new material on forecasting, customer touchpoints modelling, and a new focus on customer loyalty. With accessible language throughout, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Supported by a glossary of key terms and supporting resources consisting of datasets, presentation slides for each chapter and a test bank of self-test question, this book supplies a concrete foundation for optimizing marketing analytics for day-to-day business advantage.

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Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more.

Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, it offers a complete resource for how statistics, consumer analytics and modelling can be put to optimal use.

This revised and updated third edition of Marketing Analytics contains new material on forecasting, customer touchpoints modelling, and a new focus on customer loyalty. With accessible language throughout, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Supported by a glossary of key terms and supporting resources consisting of datasets, presentation slides for each chapter and a test bank of self-test question, this book supplies a concrete foundation for optimizing marketing analytics for day-to-day business advantage.

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Produktdetaljer
Sprog: Engelsk
Sider: 336
ISBN-13: 9781398608214
Indbinding: Hardback
Udgave:
ISBN-10: 1398608211
Kategori: Dataanalyse: generelt
Udg. Dato: 3 dec 2022
Længde: 28mm
Bredde: 164mm
Højde: 240mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 dec 2022
Forfatter(e): Mike Grigsby
Forfatter(e) Mike Grigsby

Kategori Dataanalyse: generelt

ISBN-13 9781398608214

Sprog Engelsk

Indbinding Hardback

Sider 336

Udgave

Længde 28mm

Bredde 164mm

Højde 240mm

Udg. Dato 3 dec 2022

Oplagsdato 3 dec 2022

Forlag Kogan Page Ltd

Kategori sammenhænge